Probable Niche

We've identified the niche as soft play.

soft play

Informational note Qirina attempts to ascertain what sites are about based on an analysis of the text content on the front page. Did we get this one right? What do you think? If the niche has been incorrectly identified,'s performance can probably be substantially improved by on-site SEO. Help

Niche Keys

Here are some keywords which we've determined lie within the same circle of relevance as soft play.

play, soft, indoor, indoor play, hire, bouncy castles, bouncy, playground equipment, play areas, play area, party, equipment, castles, castle hire, sensory, play hire, play equipment, play centre, kids, indoor soft's neighbors

Qirina has identified a number of sites similar to Here they are:

Analysis Summary

The site's front page was last accessed by Qirina at 01:34 UTC on June 27, 2011. The source was comprised of 20983 characters, of which 19383 are code, leaving an organic character count of 1600. The total word count on the home page is 275. We filtered out 8 numbers, 93 common words, and 7 words shorter than three characters in length, leaving an impact word count of 137. The size of the lexicon (number of unique words) is only 106. We extracted sixteen top keywords, leaving 15.09% above the threshold. The number of phrases above the threshold was 30.

Top Keywords

KeywordFrequencyFrequency %

Top Phrases

KeywordFrequencyFrequency %
sensory concepts 48.16%
room products24.08%
bubble tubes 24.08%
white room12.04%
web design12.04%
vat exemption12.04%
unauthorised duplication12.04%
things sensory 12.04%
tactile products 12.04%
supply sensory 12.04%
soft play12.04%
service standards12.04%
sensory soft 12.04%
sensory rooms12.04%
sensory products12.04%
sensory equipment12.04%
sensory bubble 12.04%
rooms sensory 12.04%
reg company12.04%
principle companies 12.04%
play plus12.04%
photo gallery12.04%
optic products12.04%
ongoing support12.04%
new mobile12.04%
mobile site12.04%
meets innovation12.04%
manufacturing standards12.04%
learning disabilities12.04%
latest news12.04%

Domain Name Keywords

We found 3 significant keywords appearing in the domain name
  1. sensory
  2. concepts
  3. sensory concepts


Source Character Count 20983
Code Character Count 19383
Organic Character Count 1600
Filtered Numbers 8
Filtered Words (Common) 93
Filtered Words (Short) 7
Total Word Count 275
Impact Paragraph Count 326
Impact Word Count 137
Impact Lexicon Size 106


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